How to ask your employer to fund your coaching

If you don’t have a coach, you’re putting a significant cap on your own potential for success.

As a business, personal and leadership coach myself, I’m obviously biased!
And I can’t know how well coaching will work for you specifically.

But one thing is for sure; coaching works

How do I know?

First, because I’ve seen the impact of coaching on my own life. I’ve been fortunate to have great coaches throughout my career.  Four of these were funded by the company I was working for at the time, and I continue to invest in coaching for my personal development.  I’ve always seen the investment come back ten-fold.

Second, I’ve seen the value of coaching impact my own clients who, with the support of coaching have made significant, successful shifts in their personal and professional lives.  Whether it’s leveling up in their career and landing the job they want, unlocking their leadership potential and creating more success through their team, or achieving greater happiness in their personal life.  My clients are living lives of more success and less sacrifice as a result of coaching.

"One can chose to go back to safety, or forwards towards growth. Growth must be chosen again and again; fear must be overcome again and again."  Abraham Maslow, American psychologist, renowned for creating Maslow's hierarchy of needs.

But I digress!  If you’re reading this, I’m guessing you don’t need convincing of the value of coaching, but wouldn’t it be great if you could get it funded by your company?  I‘ve been successful in asking my employer to pay for coaching on numerous occasions and I believe this is the right thing to do, as the answer will usually be a very positive ‘yes’.  Read on for the tips that have worked for me.

Most companies have established budgets for learning, development and leadership programmes and the bigger ones also have experience of the positive impact of coaching.  Whilst coaching may only be suggested to those in the most senior executive positions it doesn’t mean it’s not available to middle and senior managers, but the onus is on you to do the asking.

I’ve found budget owners are very happy to allocate some of this budget for coaching. They recognise coaching as a valuable asset in delivering important positive outcomes that impact the success of the business including;  helping leaders to thrive (particularly through communications and leadership style coaching), to ensure success after promotion or with new hires, to avoid executive burn-out and achieve greater work/ life balance, as a valuable part of succession planning and of course in the retention of talent.

Asking for funding takes courage, it's a sign of strength, not weakness. It's a clear indicator you take your self development seriously and want to stretch to your full potential. All companies want to hire and retain high potentials and asking for coaching indicates your ambition to succeed.

As with any important conversation, preparation is key, download my cheatsheet at the end of this article to get my pointers on how to prepare.  

If you want to drive change in your business, your career or your life, I can help. I work with a small number of clients by Skype.  It’s affordable, effective and confidential. The cost is as little as £400 a month (or equivalent in your local currency) per month for a minimum of 3 months. 

If you would like to explore coaching with me drop me a note and we’ll book a free 30 minute Skype call.  By the end of the call you'll be clearer on how I can help and what to expect from coaching.  I can also offer further advice on building a case for funding from your employer. 

The call is free and confidential, so you have nothing to lose and everything to gain.  Take action now by dropping me a note with 'Book Free Change Strategy call' in the subject and I'll start helping you as soon as I can.

To help you prepare for the conversation with your employer about coaching download my Cheat Sheet just join my email list or login and you can download it straight away. It's a free gift from me to you.


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