Does your LinkedIn profile do you justice?
According to Business Insider Intelligence, TechCrunch & Fortune, LinkedIn (LI) crossed the half-billion user mark in 2017. Founded in 2002, LI has grown their active user base to 260 million (March 2017 Apptopia) with 40% (Omnicoreagency) logging in every day. LI claim to be the most used social platform for Fortune 500 companies, evidence of the journey they've been on since the early days when they could have been dismissed as another job site.
As LinkedIn has grown in importance, so have the number of people who really understand how it works and how we can use it. I have listed some of the best experts I have found at the end of this article so you can tap directly into their wisdom.
It's likely that your public LI profile will be the first thing everyone finds when they Google your name. Whilst you have less control over what appears first in Google you can make sure your LI profile tells the right story about you.
How does your profile look? Is it doing a great job promoting your skills and experience? Does it show you as approachable and relevant? Does it attract your tribe and encourage other like-minded people to connect with you?
If like many of us, you have been meaning to refresh your LI profile, read on for some practical, actionable tips.